Research shows that many Korean customers were focused on getting to and from work and felt they had little time for supermarket shopping. Homeplus created virtual stores in subway stations hoping to blend into people’s everyday lives. The displays were designed to look exactly like those in actual stores, from display layout to the merchandise. Customers were able to use their smart phones to scan QR codes, putting products in their on-line carts. When the online purchase was transacted, shopping was delivered to the door right after customers reached their homes.
Homeplus: Virtual Subway Store23
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