Last year, Red Peak Branding conducted a unique urban experiment for Hudson Urban Bicycles. On January 1, 2011 they chained a fully loaded bike – bells, basket, lights and more – to a post along a busy Soho street. They took a picture of the bike everyday for 365 days, watching it slowly vanish before our eyes.
Hudson Urban Bicycles: 365 days in the life of a bike12
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Drat! This campaign hasn’t had the honor of winning any awards yet, or maybe it just evaded our systems. Can you prove us wrong? Enlighten us by clicking here.
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