Israelis love hummus. Yet, no-one can ever agree on which hummus is the best. But there is one thing that everyone agrees on; packaged hummus is nowhere as good as authentic restaurant hummus. And so, “Hummus Achla” – Israel’s No.2 packaged hummus brand, decided to change that perception with the ultimate taste test. The idea: Open a hummus restaurant in the heart of Tel Aviv, which serves packaged hummus without the clients knowing it.
Hummus Achla: The Hummus Stunt20
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