Imagine: you’re sitting in the cinema, watching a good movie and forgetting everything around you. Suddenly you see a projection on the screen. It’s not someone with a little lazer light, but you see names and prices of IKEA products projected on the furniture in the movie..
After the movie, somebody is so kind to give you a catalogue with all the IKEA products in it..
Believe it or not, but this has been a campaign for IKEA in Germany in order to promote Ikea products among young people. The agency (DDB) equipped guerilla teams with some powerful portable projectors and sent them into the cinemas.
(After the jump you can see the video of this campaign)