In Brazil almost 20% of the population smokes. But 80% of that population wants to stop. Instituto BemSer therefore created special ashtrays to show these numbers, and to help people quit smoking. The ashtrays were distributed in several bars in Sao Paulo.
Instituto BemSer: Responsible ashtray8
Awards won (add award)
Drat! This campaign hasn’t had the honor of winning any awards yet, or maybe it just evaded our systems. Can you prove us wrong? Enlighten us by clicking here.
Leave a comment
Do you have a tantalizing tip off for a hot scoop? Don’t delay, be our honorary informative and we’ll reward you!