To launch (and demonstrate) the new 11kg washing machine, Young & Rubicam Johannesburg came up with this great idea and placed board that seemed like it was one of their washing machine. At half time, player would run in the tunnels and came out clean. This simple idea got a lot of free PR.
LG: Washing Machine16
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Details
- Date: 8 October 2012
- Industry: Consumer Electronics
- Media type: Ambient
Credits(add credits)
- Agency: Y&R, Johannesburg
- Country:
South Africa
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