To launch (and demonstrate) the new 11kg washing machine, Young & Rubicam Johannesburg came up with this great idea and placed board that seemed like it was one of their washing machine. At half time, player would run in the tunnels and came out clean. This simple idea got a lot of free PR.
LG: Washing Machine16
Awards won (add award)
Drat! This campaign hasn’t had the honor of winning any awards yet, or maybe it just evaded our systems. Can you prove us wrong? Enlighten us by clicking here.
Leave a comment
Do you have a tantalizing tip off for a hot scoop? Don’t delay, be our honorary informative and we’ll reward you!