For LG’s newest MCV904, a sound system which is able to remove the vocals from any music allowing the user to sing as if in a karaoke bar. In several music-stores LG and its agency Young & Rubicam, placed little mirrors on every CD-cover. Next to the mirror a little stickers with “Now you can be the lead singer of this band” was placed.
LG: You are the lead singer13
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Drat! This campaign hasn’t had the honor of winning any awards yet, or maybe it just evaded our systems. Can you prove us wrong? Enlighten us by clicking here.
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