In Argentina men almost never do the dishes. Magistral, a famous dishwashing product wanted to change this. They wanted to prove when men do the dishes, absolutely nothing happens to them. After a medical examination, all men were handed a certificate that said they are capable of doing the dishes.
Magistral: Medical examination4
Related Posts
Awards won (add award)
Drat! This campaign hasn’t had the honor of winning any awards yet, or maybe it just evaded our systems. Can you prove us wrong? Enlighten us by clicking here.
Leave a comment
Details
- Date: 9 August 2014
- Industry: Home & Office
- Media type: Ambient, Outdoor
Credits(add credits)
- Agency: Grey, Buenos Aires
- Country:
Argentina
- Executive Creative Director: Diego Medvedocky
- Creative Director: Hernán Kritzer
- Creative Director: Lisandro Cardozo
- Executive Account Director: Florencia Pereyra
- Account Director: Jorge Villar
- Account Executive: Giselle Ezeiza
- Account Executive: Nazarena Longo
- Planning Director: Sol Martin
- Agency Producer: Juan Carlos Barrios
- Agency Producer: Julian Sanchez
- Director: Julieta García Casalia
- Executive Producer: Patricio Alvarez Casado
- Executive Producer: Ezequiel Ortiz
- Producer: Chino Fernandez
Tip us
Do you have a tantalizing tip off for a hot scoop? Don’t delay, be our honorary informative and we’ll reward you!