Creative Criminals

The McDonald’s giant interactive LED billboard at London’s Piccadilly Circus was created to do more than just sell hamburgers, It is an interactive poster at one of the busiest placed in London (2,8 million people that pass it every month).



Using a series of 40 second iconic still and moving images, people can take pictures of them with our poster as a backdrop and create a fun photo of them appearing to wear or do something.