McDonald’s: Shamrock Shake

Posted by Rindert Dalstra on March 18, 2010 2 comments

The Chicago River was first dyed green in 1962 to coincide with the St. Patrick’s Day Parade. Nowadays each year on parade day, a crew led by Mike Butler uses about 40 pounds of dye to colour the river green. Depending on the currents the river will stay green for about five hours. This was a perfect way to promote McDonald’s seasonal green Shamrock Shake.


Company: Mac Donald’s
Agency: Leo Burnett
Country: USA USA

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Rating: 4.0/5 (10 votes cast)
McDonald's: Shamrock Shake, 4.0 out of 5 based on 10 ratings

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2 Responses

  1. V
    March 18, 2010

    Beurk. This is as bad as eating in a McDonalds.

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    Rating: 5.0/5 (2 votes cast)

  2. JC
    March 19, 2010

    Bleeeh but it says exactly what Mc Donalds is: the super-poluter of the world. Looks like mucus, will it taste like chemichals?

    VA:F [1.9.1_1087]
    Rating: 0.0/5 (0 votes cast)

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