This unique spot aired on Emirates in-flight movie screens at exactly the same time as the plane was accelerating down the runway. Passengers could watch the car speed up and experience the G-Force caused by the acceleration. We’re not sure if this stunt really has been done, because normally all electronic devices should be switched off during take off, but the concept is great. The campaign won a Silver Lion in the Film category at the advertising festival in Cannes.
Mercedes-Benz: Take off6
Awards won (add award)
Drat! This campaign hasn’t had the honor of winning any awards yet, or maybe it just evaded our systems. Can you prove us wrong? Enlighten us by clicking here.
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