Mini: Boxes
Posted by Rindert Dalstra on December 29, 2009 3 comments
Three days ago we posted and ambient ad made for Heineken regarding huge walk-in fridge boxes. Apparently car constructor Mini had the same idea. They made it look like the small car were delivered in a cardboard box that you could pick up in your local store. These boxes were put out on the street to get picked up by garbage men.
After the jump you can see a video of how people react.
Company: Mini
Agency: Ubachswisbrun/JWT, Amsterdam
Country: 
The Netherlands
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December 30, 2009
Not so new to me… http://www.joelapompe.net/2008/06/02/creative-box/
anyway it’s nice to make it an “ambient”. More clever
January 6, 2010
Wont the public works department ( municipality ) have an issue with them ? That is too much liter for the town.
January 7, 2010
Could be Gagan.
But in a lot of these cases advertisers make agreements with the city.
On the other hand you have as many of them who don’t, and start their actions when police is eating lunch or doing other stuff.. Then quickly they make some pictures and some videos and it seems like the action took all day.