In 2010 the Brazilian soccer team Corinthians turned 100 years old. To pay tribute to its 30 million fans Nike launched this amazing integrated campaign. They created a fictional country calls Republica Popular do Corinthians, in number of inhabitants this ‘country’ is bigger then 150 other countries in the world. Nike created everything that a country needs to exist: legislation, custom identity cards, birth certificates, an embassy, a currency and even a president. The entire campaign was supported in the fan store. The campaign generated free media coverage worth $ 7.800.000
Nike: Republica Popular do Corinthians18
Awards won (add award)
Drat! This campaign hasn’t had the honor of winning any awards yet, or maybe it just evaded our systems. Can you prove us wrong? Enlighten us by clicking here.
Leave a comment
Do you have a tantalizing tip off for a hot scoop? Don’t delay, be our honorary informative and we’ll reward you!