To draw people into conversations about the significance of September 21 (International Day of Peace) figurines on a foosball table were replaced with 22 handcrafted replicas of iconic, powerful leaders. Well-known faces like Vladimir Putin, Angela Merkel, Aung San Suu Kyi and Barack Obama were all seen together, symbolically playing on a single pitch.
Peace One Day: Shoot Goals, Not Guns11
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- Agency: Ogilvy & Mather, Shanghai
- Country: China
- Chief Creative Officer: Graham Fink
- Creative Director: Rocky Hao
- Creative Director: Jody Xiong
- Art Director: Jody Xiong
- Designer: Peng Bin
- Designer: Allen Wang
- Designer: Marx Zhu
- Copywriter: Rocky Hao
- Producer: Charlie Macpherson
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