Creative Criminals

Peter MacCallum: Take a break from the sun

Posted by Rindert Dalstra - Category: Ambient
  • Company: Peter MacCallum Cancer Centre
  • Agency: CHE
  • Country: Australia Australia

1 comment

Peter MacCallum Cancer Centre is one of the world leaders in cancer treatment, research and education. Australian based ad agency CHE placed these carved out boards at the beach that show the following text when the sun shines: “Take a break from the sun”.



Peter MacCallum: Take a break from the sun, 4.9 out of 5 based on 18 ratings

1 Comment

Nancy on

I really like this idea. But it seems like the shadows would only be legible at a certain time of day, and hard to read before and after that point. (Unless someone comes by and adjusts the positions of the signs throughout the day.)

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