In the weeks before Christmas, Bahnhofstrasse in Zurich glitters with pretty displays. On December 3, however, special mannequins with physical disabilities are shown in the windows of the fashion stores WE Fashion, modissa, PKZ, Schild and Bernies. They may be missing an arm or sitting in a wheelchair, or perhaps one has a malformed spine. The campaign is entitled “Because who is perfect? Get closer.”
Pro Infirmis: Because who is perfect?24
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Details
- Date: 6 December 2013
- Industry: Non-profit
- Media type: Ambient, Online content
Credits(add credits)
- Agency: Jung von Matt / Limmat, Zurich
- Country: Switzerland
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