Many people don't know you can donate more than just clothes to the Salvation Army. They accept toys, kitchenware, furniture & old electronics. To convey this message to the target group, being the people that already donate clothes, they slightly adjusted the donor boxes. The holes in the boxes are shaped like objects that people can donate as well.
Salvation Army: Boxes for goods11
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- Agency: Artplan, Sao Paulo
- Country: Brazil
- Creative Vice President: Roberto Vilhena
- Creative Director: Rodrigo Moraes
- Art Director: Guilherme Grotti
- Copywriter: Rodrigo Sanches
- Motion Designer: Carlos Geovanne
- Sound: Tofu
- Account: Roberta Prevedello
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