The brief for this campaign was to create excitement for LEGO Star Wars around the premiere of Star Wars Episode 1 in 3D. The agency created a gigantic street organ consisting of 20,000 LEGO Star Wars bricks. These were arranged in such a way that they played the Star Wars theme tune when the crank was turned – while at the same time showcasing the sets of Star Wars.
Star Wars: 3D Lego13
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