Everybody knows the traditional cups from Starbucks, through the years they became an icon for the company. But the big problem with these cups is they are made out of paper, and using paper means chopping down trees. Now Starbucks wants to show they do care about the environment, so they are encouraging customers to move towards using reusable mugs (the so called tumblers). To raise awareness about their “Big Picture” project Starbucks invited thousands of people to exchange their cups for reusable tumblers. With the cardboard cups filled with coffee they created an enormous tree on March 17 and 18 in New York City. During this event, 5,000 individuals pledged to continue using tumblers.
Customers can visit the website to enjoy a behind-the-scenes video and learn more about actions they can take. You can sign a pledge for yourself if you want to.