For launching Tele2’s latest product, the Swedish agency Forsman & Bodenfors created this strange abribus. In the three largest cities of Sweden they built giant, actually working phone booths. All passers could try ‘the product’ and call someone for free with the giant telephone. Moreover a competition was organized; every now and then the giant phone rang and whoever picked it up, received a great prize.
Tele2: Giant Phonebooth11
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