Over one million people die in India due to smoking each year. Despite bans on advertising and smoking in public places, more than one in three adults smoke in India. And 26 percent men and 1.6 percent women above the age of 15 smoke cigarettes, regularly or occasionally.
Everyone is aware of the fact that smoking damages their health. Through an awareness campaign, the agencyneeded to make this fact so compelling, that they would consider quitting the habit.