A design so distinctive that it could be recognized by touch alone and so unique that it could be identified when shattered on the ground. This year the Coca-Cola bottle will 100 years young. 

To mark this great milestone, The Coca-Cola Company is celebrating with a year-long campaign that includes new advertising, a music anthem and a series of art exhibits featuring works from some of the world’s leading contemporary artists including Andy Warhol, Norman Rockwell and Peter Blake.

The brand also partnered with leading visionary and world-renowned photographer David LaChapelle to release a powerful creative concept entitled ‘Together’ - the only commercial product you can recreate with human hands.