Boondoggle, a creative agency in Belgium, is looking for reinforcement. And to find the right people for the job, the agency is launching a remarkable campaign on Belgium’s biggest marketing and communication websites: a banner that’s only visible to people who use an adblocker. One would think adblockers are public enemy n°1 in the advertising world. And yet a lot of publicity agents use one themselves. Roughly 10% of all visitors on Belgium's most consulted advertising websites uses blocks ads.  

To reach this target audience – the adblocking ad people – Boondoggle installed a plug-in on, and that makes it possible to show adblock users a message nonetheless. This was the message: “You block ads, even if you work in advertising? Then maybe you’re the person we’re looking for.” The banner links to all vacancies at Boondoggle.