Russians and British people think that they are the sharpest at drinking beer. And in general those nations don’t like to loose. So Red Pepper, Ekaterinburg used it. "Ben Hall" is a small British Pub located in Ekaterinburg. To promote it the agency found a similar-sized original Pub from London. And they challenged them. They created a special teleconference, and found out wich nation is the biggest beer lovers.
Ben Hall: Battle of the Pubs10
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