Ariel: Super soft billboard6

This is a nice optical illusion made for laundry detergent Arial back in 2006. If you get closer to the billboard, the stain simply disappears. The tagline that goes along is: “Disappears easily”.

During one week, in a specially built glass box in the waiting hall of Stockholm Central Station, passers-by could watch as clothes are hung on a washing line, only to be soiled. People could log on to Ariel’s Facebook page and try to soil clothes w