Asiatage: Chopstick dragon
Posted by Sander Janssen - Category: Billboard, Direct Marketing- Company: Asiatage
- Agency: Voskhod, Yekaterinaburg
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Country:
Russia
During the Chinese Dragon Festival, a board with 11,000 holes in it appeared near a newly opened cafe. Chopsticks were handed out and you had to split them, pushing one into the board and keep the other one in order to receive a discount. This resulted in a huge dragon billboard made by more than 10.000 chopsticks.
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