An interactive billboard appeared at Westfield London shopping centre made from 800 wildflowers. Eco Charge created a kinetic energy pump that invited shoppers to interact with Banrock’s communication. The ‘pump it’ game triggered a spray mist watering system that watered the plants and gave the user a sense of feeling good about their participation in nurturing nature.” Over 800 native British plants from 14 different species and taking more than 12 hours to install.
Banrock Station has a history of connecting with the environment through its marketing, including wetland sponsorship in Australia and an Eden Project association in the UK in recent years. In this project sales of the wine will help raise £30,000 for Natural England to spend on their National Nature Reserves to help protect and enhance wildflower meadows across Britain.