These are one of the better billboards from the last weeks. CNN is using a really direct approach in this new campaign. They created the illusion that a piece of the poster was torn away and there is another poster underneath it with a complete different version of the story.
CNN: Stories with the real background24
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Details
- Date: 16 October 2010
- Industry: Media & Publishing
- Media type: Billboard
Credits(add credits)
- Agency: DDB & Co, Istanbul
- Country: Turkey
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