In this winter of ice storms and a polar vortex, moments of warmth are few and far between. Duracell wanted to see if we could change that. By joining hands, commuters completed a circuit between the positive and negative symbols on either side of the transit shelter.
Duracell: Moments of Warmth6
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Details
- Date: 10 March 2014
- Industry: Home & Office
- Media type: Billboard
Credits(add credits)
- Agency: Cossette, Toronto
- Country:
Canada - Co-Chief Creative Officer: Matt Litzinger
- Co-Chief Creative Officer: David Daga
- Creative Director: Chad Borlase
- Creative Director: Jennifer Wilson
- Art Director: Lucyed Hernandez
- Copywriter: Dan Cummings
- Designer: Duncan Collis
- Account: Caley Erlich
- Account: Kaitlin Doherty
- Executive Producer: Sarah Bogue
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