With the slogan ‘Check in! Snack out!’ GranataPet wanted to gain awareness with a low budget. They’ve placed billboards at potential routes that dog owners walk with their pets. At the billboard they could check in on Foursquare (a check in app for your smartphone), once checked in a free sample of dog food came out of the dispenser at the bottom. Is it however a low budget campaign when you advertise on billboards and create the technology? We have doubts if it real…
GranataPet: Check in, snack out13
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