This is a remarking campaign of Lays. For their ‘Kettle Cooked Chips‘ they came up with this crazy idea to carve a billboard. They hired a team of skilled artisans which made the following never-seen-before billboard. The whole idea was to prove that their kettle cooked chips are made with the traditional, artisan cooking methods. The carving took 10 days.
Lay's: Wooden Billboard15
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