Bing’s Decode with Jay-Z campaign, launched in 2010, was recognized with Gold at the One Show held in New York. The out of home campaign involved placing each of the 320 pages of Jay Z’s book, Decode, in 600 unique traditional, nontraditional and digital advertising placements 15 cities around the world. Visitors to the Decode with Jay-Z site were able to claim prizes for identifying the location of the pages on Bing Maps.