Swedish fashion brand Björn Borg released their next collection through a free web-based game. The game introduces a new genre, a first person shooter where you battle evil forces with the power of love. In the trailer for ”First Person Lover”, the brand unveils two weapons. A handgun that fires holographic kiss mouths and an automatic rifle that fires heart-shaped soap bubbles. The trailer parodies classic product-introduction videos, similar to those held by tech giant Apple.


You can play the game here: http://firstpersonlover.com/