What a great idea for British Airways to promote their flights. According to them, some people don’t know British Airways has other destinations than the UK as well. So they promoted these other destinations, right at the level where people decide where to go to. Through travel guides in a bookstore. Check out what happens in this video.
British Airways: Barcode reader21
Courtesy of a little digital magic, the young man in this poster really does know when it’s a British Airways plane. And that really is the actual flight number and where it’s flying in from.
Choose your own European adventure, with British Airways. Get a taste of the thrills waiting for you, and experience the different sides of your favorite cities. Just pick a destination by clicking the links within the video and let the adventure begin.
Awards won (add award)
Drat! This campaign hasn’t had the honor of winning any awards yet, or maybe it just evaded our systems. Can you prove us wrong? Enlighten us by clicking here.
Leave a comment
Do you have a tantalizing tip off for a hot scoop? Don’t delay, be our honorary informative and we’ll reward you!