CareerBuilder is the leading provider of targeted interactive recruiting on the Web.
This campaign created by The Martin Agency, debuted on the tops of public buses in New York and San Francisco. From the vantage point of tall office buildings, the message is clearly visible: “don’t jump. careerbuilder.com.”, letting people not to commit a suicide by jumping off a building.
It is an old campaign but could easily be reintroduced because a lot people have lost their job due to the economic slowdown.