Adidas is set to launch a massive global advertising campaign created by Montreal agency Sid Lee. Adidas Canada president Steve Ralph described the “All Adidas” campaign—which will debut in more than 100 countries as a “one-brand anthem” that will promote each of the athletic apparel company’s three product lines: Performance, Originals and Style. The video features Derrick Rose, Lionel Messi, Katy Perry and Dwight Howard.
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