Everyman,a fundraiser for male cancer, has launched a funny ad to raise awereness of testicular cancer.
The man in the ad is Teddy Sheringham, a former football player who has played several matches for the England national team.
This ad is a part of the KYEOTB-campaign (Keep Your Eyes On The Ball).
More than 50% of men don’t check their ‘plums’, that is why Everyman want to help everyone to recognise the tell-tale signs and the importance of regular checks of their ‘little friends’.
This ad will run on the big screens on a match-day all over the UK, including Newcastle, Manchester United and Arsenal.