Danny McBride plays the amazing role of Kenny Powers in the series Eastbound & Down. This strange character now supposedly became CEO or as he calls it MFCEO of K-SWISS.

Kenny completely replaced the management of the company with sports celebrities. You might recognize, NFL stars Matt Cassel and Patrick Willis, MMA champions Jon “Bones” Jones and Urijah Faber, and super-trainer Jillian Michaels. They’re all supporting the company’s new mission statement: Kenny is the CEO, and you shut up. Below you can see the official commercial.