To promote the limited-time Chicken Big Mac, McDonald's launched a multifaceted campaign featuring a pop-up experience called "McDonnell's," livestream partnerships, and new commercials. The initiative included collaborations with influencers like Kai Cenat to generate buzz and engage younger audiences.
McDonald's: Chicken Big Mac Launch2
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Details
- Date: 3 October 2024
- Industry: Food
- Media type: Celebrities
Credits(add credits)
- Agency: IW Group, Los Angeles
- Country:
USA
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