To promote the Europcar minibus special cinema visitors experienced something they have never seen before, themselves on the big screen. A hidden camera films the audience and shows the crowds faces in a gigantic rear view mirror. On the back of each cinema ticket there is a 10% discount voucher for the minibus special.
Europcar: Cinema rear view mirror7
Awards won (add award)
Drat! This campaign hasn’t had the honor of winning any awards yet, or maybe it just evaded our systems. Can you prove us wrong? Enlighten us by clicking here.
Leave a comment
Do you have a tantalizing tip off for a hot scoop? Don’t delay, be our honorary informative and we’ll reward you!