How do you make young people aware of dental hygiene? This idea does it at one of the most relevant moments imaginable. When people buy sweets or snacks on the go. Colgate sampled toothpaste tubes inside vending machines and they came out when someone bought a sweet snack.
Colgate: The sweetest treat10
Related Posts
Awards won (add award)
Drat! This campaign hasn’t had the honor of winning any awards yet, or maybe it just evaded our systems. Can you prove us wrong? Enlighten us by clicking here.
Leave a comment
Details
- Date: 17 July 2014
- Industry: Beauty & Personal Care
- Media type: Ambient
Credits(add credits)
- Agency: Y&R, San Juan
- Country:
Puerto Rico - Executive Creative Director: Sylvia Soler
- Creative Director: Gerardo Vazquez
- Art Director: Luigui Rodriguez
- Editor: Arnaldo Lopez
- Producer: Yarelis De Jesus
Tip us
Do you have a tantalizing tip off for a hot scoop? Don’t delay, be our honorary informative and we’ll reward you!