The gaming startup BytroLabs was looking for new international investors. They looked for a surprising way to approach and engage relevant contacts. Serviceplan Munich, demonstrated BytroLabs’ game developing and business skills at the same time: With the first business report which is also a computer game.
Sent out to investors, media companies and industry key players as a simple text file, containing the normal business report to read. But: Written and formatted in such a way that it also worked as program code.
When you changed the file extension from .txt to .html, the business data became programming parameters for a game. So you could read, but also play the in an interactive experience. Continuing conversations through a direct contact form in the end.