Last year for Halloween, Domino’s introduced Box O’ Lanterns: a collection of intricate jack-o-lanterns carved from Domino’s iconic boxes. The concept combined something every Domino’s customer knows - pizza boxes, with something they might not - the popular reuse movement of upcycling. Each Box O’ Lantern design was illustrated and carved by hand. And to fuel fan participation, they created DIY stencils and complete with step-by-step instructions for each box.
This year Domino’s boxes can be transformed to project shadows on walls to spook up your Halloween party. Domino’s will provide step-by-step instructions so customers can easily make their own with just an empty pizza box, razor blade and the flashlight on their phones, allowing customers to repurpose boxes in an interactive and artistic way. The designs are being shared across Domino’s social channels.