Microsoft introduced the Xbox Adaptive Controller to make gaming more accessible for players with limited mobility. Developed by McCann New York, the campaign showcased real stories of young gamers benefiting from the device, emphasizing inclusivity in gaming. This initiative not only transformed lives but also earned the Grand Prix at Cannes Lions 2019.
Xbox: Changing the game1
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Credits(add credits)
- Agency: McCann, New York
- Country:
USA
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