A typography art calendar was made. Each month showing a black pair of smoker’s lungs. Using an innovative laser technology, the lungs have a filigree pattern cut out of them making the underlying pages also visible. With each passing month, as they are removed, the lunges become lighter and lighter. The tagline that goes along: A year without cigarettes and your lungs can breathe again.
AOK: The Non Smokers Calendar21
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Details
- Date: 3 January 2012
- Industry: Non-profit
- Media type: Direct Marketing
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