Lowe Peru developed and a series of interactive e-mailings with letters inspired on real stories of violence. They looked like normal conversations, but through the use of the html code of the e-mails, Demus, a non-profit organisation, encouraged recipients to discover the real messages that most of the time are hidden by fear. This way, Demus showed people that violence can hide in front of everyone and raised awareness about an issue that we can all help solve.
Demus: Behind the Fear15
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