To convince South-African children to wash their hands regularly, these awesome bars of soap were made. A toy was hidden in them, so children had to use it in order to get to the toy. This way they managed to avoid diseases to spread.
Hope Soap: Toy26
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Details
- Date: 16 August 2013
- Awards: 3
- Industry: Non-profit
- Media type: Direct Marketing
Credits(add credits)
- Agency: Y&R, Johannesburg
- Country: South Africa
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