For the very first IKEA store in Croatia, IKEA’s creative agency did a cool Direct Mailing towards journalists. They sent typical IKEA boxes with a IKEA-pencil and a blank paper with a manual enclosed.
Ikea: Direct Mailing11
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Drat! This campaign hasn’t had the honor of winning any awards yet, or maybe it just evaded our systems. Can you prove us wrong? Enlighten us by clicking here.
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