The purpose of an advertising agency is to help out their clients to promote a product or service in a creative way. But sometimes (often in times of crisis) you have agencies promoting themselve. Iskiam Jara, a Spanish agency, is a perfect example of the concept ‘agency self-promo’. And although it was to wish these companies a happy new year, this creative piece of direct mailing surprised many.
“Here is our blood.”
The lucky companies received these stylish boxes with a tube in filled with blood. It said “It was once thought that creativity was an indefinable concept, but research showed that it is a natural activity in influencing genetic, environmental and haphazard. It’s stable, durable and unique to each human being. So you want to share our DNA, so that this coming year we have at your side. Come to bleed for you. You choose, clone or account with us.”